Growth Has Plateaued
The system that got you here won’t get you to the next stage. Working the existing operation harder won’t break through; the operation itself is the ceiling.
AI-native operating partners. Embedded until it works.
We embed with your leadership team to shape how your business runs across stack, org, and culture. Tailored to your operation, measured by what your business does differently.
Book an intro callThe problem
The next 10x isn't coming from working harder on the existing operation.
You've incorporated AI. Your business still runs the same way. The gains keep getting absorbed by legacy workflows, fragmented data, and an operating model designed for a pre-AI world. Real change takes operators who'll rebuild the machine, not advisors who hand you a deck.
AI Hasn't Moved the Needle
The promised productivity keeps evaporating inside how work actually flows.
Built for the Wrong Era
You have the customer and industry expertise but aren’t sure how to future proof operations. Bolt-on tools don’t fix things. The operating model does.
We're Built Different
AI-Native Operators, Not Consultants
We embed, build, and coach alongside your team until your business runs differently, not until the engagement ends.
Tailored to How Your Company Actually Works
No playbook, no platform we’re trying to sell. We rebuild your data, workflows, and decision systems around the specific reality of your business. The tooling is yours when we leave.
Measured in Business Outcomes
We sign up for the result, not the deliverable. Faster cycles, real margin, the next leg of growth. If we can’t point to what changed in the business, we haven’t done the job.
Setpiece Studio
Work with builders, not advisors.
Softcopy, Dashbox, and Tighthead aren't showpieces — they run our business and our clients' businesses every day. We stay at the front of the field because building this is our daily work.
Book an intro call
Services
We fix what's actually broken
Whether you need a clear-eyed read on where AI fits, an operating model rebuild, leadership coaching, or immediate execution, we meet you where you're stuck and do the work alongside you.
Book an intro call 01
AI State-of-Play Audit
Fixed-scope diagnostic: operating model, data & stack, AI maturity, org readiness. You leave with a 12-month roadmap of prioritized bets and one working proof of concept.
Time to value: weeks.
02
90-Day Operating Sprint
Embedded operators rebuilding how the business runs — stack, org, and the people doing the work, in concurrent tracks. The audit scopes it.
Time to value: 90 days.
03
Executive Coaching
For teams that need more: executive coaching alongside the core engagement.
04
Interim CEO/COO/CPO/CTO
For teams that need more: interim CEO/COO/CPO/CTO roles alongside the core engagement.
You own the data. You own the artifacts. You own everything we ship.
About
Operating Partners, Not Consultants
We're operators. We've built, scaled, exited, and rebuilt companies ourselves. Now we embed with leadership teams as AI-native operating partners and do the work alongside you. Tailored to your operation, measured by what your business does differently after we leave.
Kim Nortman
CEO, Executive Coach, & Strategic Advisor
Exited 2x founder, CEO, and lawyer. Native AI operator who coaches CEOs and embeds with leadership teams through pivots, PMF, scaling, and AI-era operating model rebuilds. Expert in strategy, culture, leadership, and AI-enablement for non-technical teams.
- Executive coaching
- AI-native organizational transformation
- Strategic pivots and PMF
- Leadership team alignment
- Culture and adoption
Ben Handzo
CPO/CTO & Product Coach
Product and data leader at Dubsado, NationBuilder, Bird, and Extra Point. Rebuilds the data foundation and modernizes legacy technical teams. Ships bespoke agent tooling tailored to how the specific business actually runs, not generic platforms bolted on top.
- Data foundation rebuilds
- Legacy technical team modernization
- Bespoke AI and agent tooling
- Product strategy transformation